Rosacea: An Introduction

Strivectin SD

Strivectin contains irritant peppermint oil and is therefore not recommended for rosacea patients with sensitive skin.

Sold as a "stretch mark cure" and "alternative to Botox" by people posing as medical doctors, Strivectin is neither of these things.

Melbourne Dermatology features a study comparing the efficacy of Botox and Strivectin (among similarly misleading cosmetics) as part of a comprehensive analysis of what skin care like Strivectin represents (a cash cow for unscrupulous entrepreneurs funded by desparate and misinformed women).

The A.B.C.'s Media Watch also aired a consumer warning regarding Strivectin in 2006.

An Australian site describes the Strivectin skin care product as follows:

StriVectin-SD was originally sold in maternity shops and high-end speciality stores as an intensive concentrate for stretch marks, targeted at pregnant women. In an unusual turn of events, an underground "movement" took shape as women used the product on their faces and shared their amazing success stories about StriVectin's ability to reduce the appearance of fine lines, wrinkles and crow's feet.

By all accounts, these are lies. The quasi-medical sounding "Strivectin" with "striadril" started its life as an illegally marketed mail order and late-night infomercial cure.

The "underground movement" of women who purportedly found new use for Strivectin has been concocted by the product's advertisers to increase product use by existing or lapsed users, and possibly secure a longer-term future for the product by progressively re-marketing it for facial use in light of its growing prosecution for illegal claims regarding stretch mark treatment and removal.

Dr. Kligman summarizes the situation well: You can get a bucket, mix it up in your basement, and put your name on it and sell it."

Additional Resources:

Plain truth of a miracle cosmetic (Times Online);

Better Than Botox? Unlikely (Fox News);

Wrinkle Fighter Brings Frowns (CBS News);

An Ugly Truth About Cosmetics (by Pallavi Gogoi).

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